Decision fatigue: why we’re all "cart abandoning"

MEMPHIS, Tenn. (Youdle) - Ever get halfway through a shop, feel totally overwhelmed by the 50 types of yogurt and 10 "digital coupons" you have to clip, and just want to leave? You aren't alone. Retail Wire found that shoppers are likely to abandon our carts due to "promotional noise."

The Scoop: We’re exhausted by "defensive shopping"—spending more time hunting for deals than actually picking out food.

The Wallet Win: Sticking to a pre-vetted list kills the "choice fatigue" that leads to impulse buys. Try the Youdle Shopping List Builder" and create one rock-solid list before you even leave home. 

To check what's in stock now, use the free Youdle product search by entering any grocery item and your zip code, and share what you find with others in the Youdle Community!