How Rising Grocery Prices Are Driving Shoppers to Store ...

Store-brand products gain popularity amid rising grocery prices

MEMPHIS, Tenn. (Youdle) – You may have noticed your grocery bill creeping up. According to a recent Food Industry Association (FMI) survey, 92% of shoppers now have store-brand products at home, and 49% have increased their generic purchases over the past year. This shift is particularly pronounced among younger shoppers, with 59% of Gen Z and 52% of millennial consumers leading the way, according to reporting from KEZI 9 News.

As grocery prices continue to climb, you might be considering store-brand products as a cost-effective solution. Store brands are often priced lower than their name-brand counterparts, but they can offer similar quality. This makes them an attractive option for families trying to stretch their budgets. While it might take a bit of trial and error to find which store-brand products meet your expectations, the savings can be substantial.

For those who have tight schedules, organizing a shopping list with store-brand options can be a time-saver. You can snap a photo of your handwritten list and let Youdle's Smart Shopping List sort it by store department, making it easier to spot the best deals on generics. The Youdle Community is a great place to see which store-brand products are getting thumbs-up from fellow shoppers, offering you a shortcut to making smart choices without sacrificing quality.

In addition to groceries, the trend toward store brands is evident in other household essentials. Whether it’s cleaning supplies or pantry staples, you can find a store-brand option that fits your needs. Some store-brand products even outperform national brands in consumer tests, adding another layer of potential savings.

• Milk: Store brands can be up to 30% cheaper.

• Cereal: A typical box costs 20-50% less than name brands.

• Paper towels: Save around 25% per roll.

Use Youdle to find which nearby stores carry these products and compare prices—they vary 50% between brands. Check the Youdle Community for real shoppers sharing their favorite finds. Read more on the Youdle Blog to stay on top of emerging grocery trends. Read the full story from the original source.